Atria Wealth Solutions has hired LPL Financial veteran Bill Morrissey to serve as head of its independent channel, a newly created role at the firm, which has both a broker-dealer and registered investment advisor.

The addition represents the “next stage” of its growth strategy and was “designed to further expand and advance the firm’s rapid growth in the independent wealth management space,” the company said Tuesday.

“When Atria offered me this new role, it really struck me as an opportunity to both lead a fast-growing segment of an industry-leading firm, as well as play a big role in the firm’s evolution,” Morrissey told ThinkAdvisor in a phone interview on Monday.

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